Client: Field & Fawcett
Services: Shopify Web Development, SEO, and PPC Strategy
Overview
Field & Fawcett is a leading independent wine merchant and deli based in Yorkshire, offering an extensive range of wines, spirits, and fine foods. They needed an updated e-commerce platform to bring their in-store experience online and serve both local and nationwide customers. Webamondo partnered with them to develop a fully functional Shopify store and implement a comprehensive digital marketing strategy to increase their online visibility and sales.
The Challenge
With a rich selection of products and a strong local reputation, Field & Fawcett needed an online store that could seamlessly handle their diverse inventory and deliver a premium customer experience. Additionally, they required a marketing strategy that would position them competitively within the e-commerce landscape, particularly in the wine and spirits industry.
Our Approach
- Shopify Web Development: We built a bespoke Shopify store designed to reflect the premium quality of Field & Fawcett’s offerings. The site features intuitive navigation, detailed product descriptions, and filtering options that help customers easily browse through the wide variety of wines, spirits, and deli products. The design is clean, user-friendly, and optimized for mobile shopping, ensuring a seamless experience across all devices.
- SEO Strategy: To enhance organic visibility, we implemented a robust SEO strategy targeting keywords related to wines, spirits, and specialty food products. We optimized the product listings, meta descriptions, and overall site structure to improve search rankings and attract qualified traffic. Special attention was given to local SEO to ensure Field & Fawcett ranks highly for searches in their geographic area.
- PPC Campaigns: We designed and executed targeted PPC campaigns aimed at capturing a broader online audience. The campaigns focused on specific product categories and high-converting search terms, such as popular wine varieties and limited-edition spirits. By leveraging Google Ads and social media advertising, we effectively drove traffic to the site while maintaining a strong return on ad spend (ROAS).
Results
Since the launch of the Shopify store, Field & Fawcett has experienced a significant increase in both online traffic and sales. Organic search traffic has improved, and the SEO efforts have led to higher rankings for key product-related searches. The PPC campaigns have also successfully attracted new customers, resulting in increased conversions and a growing online customer base.
Conclusion
Webamondo’s collaboration with Field & Fawcett resulted in a fully optimized Shopify store and a data-driven digital marketing strategy that continues to drive growth. This case study highlights how we helped Field & Fawcett bring their business into the e-commerce world, expanding their reach beyond the local market and enhancing their online sales.
To learn more about Field & Fawcett, visit their website at Field & Fawcett.