Client: Air Supplies
Services: Magento 2 Web Development, SEO, and PPC Strategy
Overview
Air Supplies is a leading UK supplier of air compressors, pneumatic tools, and accessories. With a vast product range and a dedicated customer base, they needed a more robust and scalable e-commerce platform to support their growth. Webamondo partnered with Air Supplies to develop a custom Magento 2 website and implement a full-scale digital marketing strategy to increase their online visibility and drive sales.
The Challenge
Air Supplies required a powerful e-commerce solution capable of handling complex product categories and large inventory volumes. In addition to building a Magento 2 store, they needed a marketing strategy that could help them stand out in a competitive industry and attract more traffic to their site.
Our Approach
- Magento 2 Web Development: We developed a custom Magento 2 store tailored to Air Supplies’ specific needs. The new website features a streamlined user experience, enhanced product categorization, and advanced search functionality, making it easier for customers to find the products they need. The platform is fully optimized for both desktop and mobile users, ensuring a seamless shopping experience across all devices.
- SEO Strategy: To increase organic traffic, we developed an SEO strategy focused on optimizing product pages, improving site structure, and targeting high-converting keywords related to air compressors and pneumatic tools. We also worked on local SEO to ensure Air Supplies ranks well in location-based searches, attracting more customers from across the UK.
- PPC Campaigns: Our PPC campaigns focused on high-value search terms related to specific air tools and compressor categories. By using Google Ads and targeted remarketing strategies, we were able to drive qualified traffic to the website, resulting in a higher conversion rate and a positive return on ad spend (ROAS).
Results
Since the launch of the new Magento 2 site, Air Supplies has experienced significant improvements in both site performance and online sales. The SEO efforts have led to a noticeable increase in organic traffic, and the PPC campaigns have helped boost conversions, particularly for high-margin product categories. The new site architecture and enhanced user experience have also improved customer engagement and satisfaction.
Conclusion
By delivering a fully optimized Magento 2 website and a comprehensive digital marketing strategy, Webamondo has helped Air Supplies strengthen their online presence and grow their e-commerce business. This case study highlights how our technical expertise and marketing strategies are driving real results for our clients.
To learn more about Air Supplies, visit their website at Air Supplies.