Author: Will

Client: Field & Fawcett
Services: Shopify Web Development, SEO, and PPC Strategy

Overview

Field & Fawcett is a leading independent wine merchant and deli based in Yorkshire, offering an extensive range of wines, spirits, and fine foods. They needed an updated e-commerce platform to bring their in-store experience online and serve both local and nationwide customers. Webamondo partnered with them to develop a fully functional Shopify store and implement a comprehensive digital marketing strategy to increase their online visibility and sales.

The Challenge

With a rich selection of products and a strong local reputation, Field & Fawcett needed an online store that could seamlessly handle their diverse inventory and deliver a premium customer experience. Additionally, they required a marketing strategy that would position them competitively within the e-commerce landscape, particularly in the wine and spirits industry.

Our Approach

1. Shopify Web Development: We built a bespoke Shopify store designed to reflect the premium quality of Field & Fawcett’s offerings. The site features intuitive navigation, detailed product descriptions, and filtering options that help customers easily browse through the wide variety of wines, spirits, and deli products. The design is clean, user-friendly, and optimized for mobile shopping, ensuring a seamless experience across all devices.
2. SEO Strategy: To enhance organic visibility, we implemented a robust SEO strategy targeting keywords related to wines, spirits, and specialty food products. We optimized the product listings, meta descriptions, and overall site structure to improve search rankings and attract qualified traffic. Special attention was given to local SEO to ensure Field & Fawcett ranks highly for searches in their geographic area.
3. PPC Campaigns: We designed and executed targeted PPC campaigns aimed at capturing a broader online audience. The campaigns focused on specific product categories and high-converting search terms, such as popular wine varieties and limited-edition spirits. By leveraging Google Ads and social media advertising, we effectively drove traffic to the site while maintaining a strong return on ad spend (ROAS).

Results

Since the launch of the Shopify store, Field & Fawcett has experienced a significant increase in both online traffic and sales. Organic search traffic has improved, and the SEO efforts have led to higher rankings for key product-related searches. The PPC campaigns have also successfully attracted new customers, resulting in increased conversions and a growing online customer base.

Conclusion

Webamondo’s collaboration with Field & Fawcett resulted in a fully optimized Shopify store and a data-driven digital marketing strategy that continues to drive growth. This case study highlights how we helped Field & Fawcett bring their business into the e-commerce world, expanding their reach beyond the local market and enhancing their online sales.

To learn more about Field & Fawcett, visit their website at Field & Fawcett.

Client: Air Supplies
Services: Magento 2 Web Development, SEO, and PPC Strategy

Overview

Air Supplies is a leading UK supplier of air compressors, pneumatic tools, and accessories. With a vast product range and a dedicated customer base, they needed a more robust and scalable e-commerce platform to support their growth. Webamondo partnered with Air Supplies to develop a custom Magento 2 website and implement a full-scale digital marketing strategy to increase their online visibility and drive sales.

The Challenge

Air Supplies required a powerful e-commerce solution capable of handling complex product categories and large inventory volumes. In addition to building a Magento 2 store, they needed a marketing strategy that could help them stand out in a competitive industry and attract more traffic to their site.

Our Approach

1. Magento 2 Web Development: We developed a custom Magento 2 store tailored to Air Supplies’ specific needs. The new website features a streamlined user experience, enhanced product categorization, and advanced search functionality, making it easier for customers to find the products they need. The platform is fully optimized for both desktop and mobile users, ensuring a seamless shopping experience across all devices.
2. SEO Strategy: To increase organic traffic, we developed an SEO strategy focused on optimizing product pages, improving site structure, and targeting high-converting keywords related to air compressors and pneumatic tools. We also worked on local SEO to ensure Air Supplies ranks well in location-based searches, attracting more customers from across the UK.
3. PPC Campaigns: Our PPC campaigns focused on high-value search terms related to specific air tools and compressor categories. By using Google Ads and targeted remarketing strategies, we were able to drive qualified traffic to the website, resulting in a higher conversion rate and a positive return on ad spend (ROAS).

Results

Since the launch of the new Magento 2 site, Air Supplies has experienced significant improvements in both site performance and online sales. The SEO efforts have led to a noticeable increase in organic traffic, and the PPC campaigns have helped boost conversions, particularly for high-margin product categories. The new site architecture and enhanced user experience have also improved customer engagement and satisfaction.

Conclusion

By delivering a fully optimized Magento 2 website and a comprehensive digital marketing strategy, Webamondo has helped Air Supplies strengthen their online presence and grow their e-commerce business. This case study highlights how our technical expertise and marketing strategies are driving real results for our clients.

To learn more about Air Supplies, visit their website at Air Supplies.

Client: Lumberking Flooring
Services: Magento 2 Web Development, Custom Flooring Calculator Integration, E-commerce Optimization

Overview

Lumberking Flooring, a premium supplier of high-quality flooring materials, approached Webamondo to create a robust e-commerce website on Magento 2. To streamline the purchasing process and enhance user experience, they needed a custom flooring calculator that could accurately calculate square meter pricing based on case size—a critical feature for customers in the flooring industry.

The Challenge

The primary challenge was to build a custom flooring calculator that could automate complex calculations, allowing customers to input their room dimensions in square meters and receive an accurate estimate based on case sizes. The calculator needed to provide precise pricing information, reduce the risk of order miscalculations, and support seamless integration within the Magento 2 platform.

Our Approach

1. Magento 2 Web Development: We developed a custom Magento 2 site for Lumberking Flooring, focusing on a user-friendly design that made it easy for customers to explore different flooring options. The website was optimized for fast loading speeds, responsive design, and intuitive navigation, ensuring a seamless shopping experience.
2. Custom Flooring Calculator Integration: To meet the unique needs of Lumberking Flooring, we designed and integrated a custom flooring calculator directly into the Magento 2 website. This feature allows customers to enter their room dimensions in square meters, and the calculator then determines the exact number of cases required and the total price based on Lumberking’s specific case sizes and product pricing. This solution automates the ordering process and ensures accuracy, enhancing both customer satisfaction and operational efficiency.
3. User-Centric Design: The flooring calculator was designed with ease of use in mind, featuring a straightforward interface that guides customers through the measurement and pricing process. We included clear instructions and tooltips to ensure customers could quickly understand and utilize the tool.
4. SEO and E-commerce Optimization: To drive organic traffic, we implemented on-page SEO techniques tailored to the flooring industry, targeting relevant keywords and optimizing content. This approach helps Lumberking Flooring rank for high-intent searches related to flooring products and installation calculations, bringing qualified leads to the site.

Results

Since the launch of the new Magento 2 site with the custom flooring calculator, Lumberking Flooring has seen a significant increase in completed orders and positive customer feedback regarding the calculator’s ease of use and accuracy. The calculator has helped reduce order errors and increase customer satisfaction by providing instant, precise pricing information based on exact requirements. The site’s SEO improvements have also led to greater visibility in search engines, drawing more targeted traffic.

Conclusion

With Webamondo’s expertise in custom Magento 2 development, Lumberking Flooring now has a powerful, user-friendly e-commerce site that simplifies the purchasing process for their customers. This case study demonstrates Webamondo’s ability to create tailored solutions—such as the custom flooring calculator—that add real value for clients and enhance the online shopping experience.

Client: Majorelle Interiors
Services: Magento 2 Web Development, SEO, and PPC Strategy

Overview

Majorelle Interiors, a premium provider of bespoke interior design services and luxury home décor products, partnered with Webamondo to develop an e-commerce platform that reflects their sophisticated brand and unique offerings. With an expanding customer base seeking high-end interior solutions, they needed a website that seamlessly combined style and functionality.

The Challenge

Majorelle Interiors required an elegant online store that could showcase their curated selection of home furnishings while providing a seamless shopping experience. In addition to the website build, the client needed a comprehensive marketing strategy to elevate their online presence and reach a wider audience interested in luxury interior design.

Our Approach

1. Magento 2 Web Development: We developed a custom Magento 2 website tailored to Majorelle Interiors’ aesthetic and functionality needs. The design emphasized clean lines and a luxurious feel, complementing the brand’s premium image. The site also features advanced filtering options, allowing customers to easily browse and select products that match their design preferences.
2. SEO Strategy: Our SEO strategy focused on optimizing the site for high-converting keywords related to luxury home décor and interior design. We worked to improve site architecture, enhance product descriptions, and implement on-page SEO tactics to increase the site’s visibility in search engine results for relevant keywords.
3. PPC Campaigns: We launched targeted PPC campaigns to drive immediate traffic to the website, focusing on key product categories and high-intent search terms. By leveraging both Google Ads and social media advertising, we ensured Majorelle Interiors reached an audience interested in luxury home furnishings and interior design services.

Results

Following the launch of the new Magento 2 website, Majorelle Interiors has seen a marked increase in user engagement and sales conversions. The SEO efforts have led to improved search engine rankings, while the PPC campaigns are driving targeted traffic and increasing revenue. The combination of organic growth and paid advertising has strengthened Majorelle Interiors’ digital presence and expanded their customer base.

Conclusion

By delivering a custom Magento 2 website and executing a holistic digital marketing strategy, Webamondo has helped Majorelle Interiors establish themselves as a leader in the luxury home décor space. This case study highlights our ability to deliver both cutting-edge web development and effective digital marketing services that generate measurable results.

To learn more about Majorelle Interiors, visit their website at Majorelle Interiors.