Client: Fetlox
Services: Shopify Web Development, SEO Strategy, and PPC Campaigns
Overview
Fetlox, a UK-based brand specializing in high-quality equestrian and pet products, partnered with Webamondo to enhance their online visibility and drive sales. With a new Shopify website in place, Fetlox sought a targeted SEO and PPC strategy to attract potential customers, increase organic traffic, and improve conversions.
The Challenge
Fetlox needed a comprehensive digital marketing approach to break into the competitive equestrian and pet markets. They required effective SEO strategies to rank higher in search results for relevant keywords and targeted PPC campaigns to increase brand awareness and drive traffic in the short term. The challenge was to establish Fetlox as a go-to brand in their niche, reaching both pet and equestrian enthusiasts with targeted messaging and optimized website performance.
Our Approach
- Shopify Web Development: We developed a responsive, user-friendly Shopify website tailored to Fetlox’s brand and product offerings. The site was optimized for ease of navigation and conversion, with clear product displays and a seamless checkout process.
- SEO Strategy: To boost organic visibility, we implemented a thorough SEO strategy that included on-page optimizations, keyword targeting, and content enhancements. We focused on keywords specific to equestrian and pet products, incorporating these terms into product descriptions, meta tags, and page titles to improve search rankings. Additionally, we optimized site structure and enhanced load speed to ensure the site performed well in search results.
- PPC Campaigns: Our targeted PPC campaigns focused on driving traffic to Fetlox’s high-demand product categories. We utilized Google Ads and social media platforms to reach a specific audience of pet owners and equestrian enthusiasts. The campaigns were designed to attract highly relevant traffic, with ad copy tailored to highlight Fetlox’s unique product features and quality. We closely monitored the campaigns, adjusting bids and targeting to maximize return on ad spend (ROAS).
Results
Since implementing the SEO and PPC strategies, Fetlox has seen a substantial increase in both organic and paid traffic. The SEO improvements have led to higher rankings for targeted keywords, bringing more qualified traffic to the website. The PPC campaigns have also delivered impressive results, with a notable increase in conversions and a high ROAS, helping Fetlox build brand recognition and expand their customer base.
Conclusion
With Webamondo’s tailored Shopify development, SEO, and PPC strategies, Fetlox has strengthened its digital presence, attracting more customers and driving higher sales. This case study showcases Webamondo’s expertise in building optimized e-commerce platforms and executing effective marketing campaigns that deliver measurable results.
To explore Fetlox’s range of equestrian and pet products, visit Fetlox.